Case Study- Westfield San Jose
Westfield San Jose
Problem: As the date for a private
grand opening charity gala event neared, a luxury mall
with a major wing still under development had large
number of retail stores still under construction. The
visual appeal of the new wing's beautiful interior was
in jeopardy by the still unfinished renovation process
of these stores. The visual impact of the "construction
in progress" threatened to mar the esthetics of the
event.
Solution: Our design team worked with
the retailers to design for them visual pleasing
barricade graphics ensuring an appropriate impression
for the dignitaries attending the gala event. By
managing the myriad of tech and logistical
specifications Platon Graphics removed the burden from
Westfield by satisfying that each retailer's branding
and visual identity was effectively communicated.
Results: In time for the grand opening
event every unopened retail location presented a
beautifully unique barricade graphic representative of
their brand yet appealing in theme, which mirroring that
of the newly renovated wing of the mall.
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