Platon Digital Graphics Large Format Printers

Burlington Coat Factory

Problem: Newly appointed management felt that the current brand of Burlington Coat Factory was not perceived as representing current marketing trends. With 400 national and international locations, the firm’s in house design team sought help with the re-branding application to a flagship store.

Solution: Platon Digital Graphics selected as a partner to bring this new design to life, will work with the creative team handling all project management for logistics as applied to color management during the proofing and printing process, graphics installation, while over looking cost containment to accomplish re-branding goals.

Results: The flagship location became a new environment with an atmosphere that was dramatically different from the old corporate standard. Extremely satisfied with the end result, Burlington Coat Factory announced moving forward to having all locations reflect the new brands visual standard. Burlington Coat Factory is still the leader in discount fashion and apparel.

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Burlington Coat Factory began their re-branding process several years ago and they made a commitment to dramatically change the store environment to promote a new shopping experience. The graphics package was used for way-finding and department identification.

Before re-branding process.

After re-branding process and application.

Before re-branding process.

After re-branding process and application. Burlington Coat Factory began their re-branding process several years ago and they made a commitment to dramatically change the store environment to promote a new shopping experience. The graphics package was used for way-finding and department identification.

This Chameleon Changeable Graphics System is Platon exclusive and allows Burlington to change their graphics in just minutes without any installation costs.

This Chameleon Changeable Graphics System was also used for the Women's fitting area.

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