Re-Branding
Often times brands require refreshing in order to stay visually current with market trends.
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Burlington Coat Factory began their re-branding process several years ago and they made a commitment to dramatically change the store environment to promote a new shopping experience. The graphics package was used for way-finding and department identification.
Before re-branding process.
After re-branding process and application.
Before re-branding process.
After re-branding process and application. Burlington Coat Factory began their re-branding process several years ago and they made a commitment to dramatically change the store environment to promote a new shopping experience. The graphics package was used for way-finding and department identification.
This Chameleon Changeable Graphics System is Platon exclusive and allows Burlington to change their graphics in just minutes without any installation costs.
This Chameleon Changeable Graphics System was also used for the Women's fitting area.
Re-branding prototype for Wet Seal.
